10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

How to Choose Your Motorcycle GPS Systems

Location, location, location are not just words used in real estate. When riding your motorcycle it's a great idea to know where you are and where you are going. Global positioning systems or GPS have come a long way in the last twenty years in helping riders find their way along the highways and byways of traveling. Choosing the right GPS for your motorcycle can depend on what features you desire.

The physical dimensions of the GPS device can be up to 5.7 "x 4.2" giving you a large enough screen to view your roadway, directions, watch a video on screen, or just use the split screen to see your next turn. The buttons for almost anything you need are right there on your large screen. In case you want to find your location at the moment just go to the Menu. From there push the "Where Am I" button on the touch screen and you will be able to read your exact location.

GPS devices are generally pre-loaded with maps of the United States including all cities, towns, highways, and local points of interest. This allows the rider to find any destination, landmark, or address in the continental United States. To help with guidance GPS devices have voice control which allows you to talk to the GPS and ask for directions, turns, or the next filling station on your route. The device also gives you audible turn by turn.
instructions, highways intersections, distance to your turn, and what lane you need to be in to make your next turn.

Wifi capability is available if you need to make reservations at a restaurant, check your stock portfolio, or just look up a local movie theater. The Wifi feature also allows you to get the local weather and traffic information so that you can either get out of the rain if need be or detour around an accident in the road several miles ahead. The colorful touch screen can be a valuable benefit to you when trying to finding your way to local events, route planning, and uploading those points of interest you would like to see along the way.

To give you further enjoyment on your ride the GPS device has Blue tooth Stereo as an added feature. This allows for many hours of listening comfort while you ride. If you enjoy music as most people do you'll want to choose some of your own favorites. An MP3 player gives you the flexibility while you drive. You can easily hook into the side of the GPS with your jack and listen to your music or get directions to your brother's barbecue.

For most of us in today's market we would not want to be without our cell phones. Blue tooth technology has allowed GPS devices to have hands free phone service. Use the touch screen to accept a phone call and talk to the GPS device to find a number and make a call. Hands free phone service is easy and very versatile.

When you've reached your destination GPS device can be removed and used to find your way on that hike up the mountain and back. Your exact location where your bike was left can be found by easily using your touch screen and directions. Global Positioning Systems (GPS) are the best idea for the motorcycle rider.

Fast Food, Slow Death?

The all too familiar story: no time to cook, kids are late for soccer practice and McDonald's is on the way. Since it will not take more than a few minutes to shoot through the drive through we'll do the fast food stop. Or all too familiar story number 2: lunch hour at work and I need to pick up my dry cleaning, fill a prescription, and take the car to get gas and find time to eat. Sure enough Taco Bell is on the way and they have a drive through as well. These real life situations play out for all of us, millions of us, everyday. Since time has become one of our most precious commodities the sacrifice we make is often in our diet.

And yet it does not need to be this way. By following a few healthy practices you can still go to your favorite fast food chain and, 30 years from now, live to tell about it. The key is knowing what to select from the menu and balancing that meal with the rest of the day's food intake.

Choose Your Menu Items With Care

Choose a main dish item that is low in fat. As an example, when faced with the choice of a bacon cheeseburger or a regular hamburger, the regular hamburger wins every time. In the battle of the regular hamburger or the grilled chicken breast sandwich the chicken wins hands down. Why? Here's an example:

Wendy's Ultimate Chicken Grill Sandwich has 360 calories, 7 grams of fat, and 0 trans fat. Compare that to the Wendy's Big Bacon Classic which has 580 calories, 29 grams of fat and 1.5 grams of trans fat. Put either choice with a medium fry and you have added another 440 calories and another 21 grams of fat. Choose, instead, the Baked Potato with Sour Cream and Chive and you add 320 calories and 4 grams of fat – a better choice indeed.

Choose side salads and salad bar vegetables as these provide extra vitamins and add dietary fiber. In addition they fill you up without adding lots of extra calories. Be sure to use low fat or non-fat dressing or better yet, a simple vinaigrette dressing. More dietary fiber can be found in the choice of whole wheat or whole grain buns and rolls.

If your sweet tooth kicks in have fresh fruit or frozen yogurt. Or go for the reduced fat ice cream versus the shake. Again an example, this time from McDonald's: 16 oz. Triple Thick Vanilla Shake has 550 calories and 13 grams of fat. The Vanilla Reduced Fat Ice Cream Cone has 150 calories and only 3.5 grams of fat. Granted the lower calories alternative is not as decadent but it also will not clog your arteries by increasing your cholesterol intake and it will satisfy the sugar craving.

Watch Your Portion Size

Portion control is also a key element to successful fast food dining. Although many restaurants have discontinued the super size trend, most portions are simply more than we need to consume. These large portions look like real value when viewed in the monetary sense but when measured by way of their contribution to weight gain and its complications they are simply not worth it.

Choose the smallest size possible especially if you are having hamburgers or fried foods.

Share large or high items with someone else.

Eat half your order and take the rest home. Yes, I know we are provided to clean our plates because there are children starving in China. At least that's what many mothers over the years have been heard to say. The fact is being a member of the Clean Plate Club will also get you entry into the Fat Club, the High Cholesterol Club, and if your really fortify the Heart Disease Club.

Remember These 3 Key Points

1. Reduce total fat, saturated fat, trans fat, cholesterol, and sodium.
2. Increase intake of whole grains
3. Eat more fruits and vegetables

Fast food is one of the great innovations of the 20th century. Here in the 21st century we need to manage how we take advantage of its limitless access. To do so will maintain a balance between food as satisfying fuel that keeps our human engine running and toxic waste that will eventually lead to shorten life spans.

Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!